Brand Protection and Portfolio Management

We are acknowledged experts in the protection of brands worldwide. We can help you map out cost-effective protection strategies in the markets where you do business, and we work to secure strong and comprehensive trade mark rights.

We are known for our expertise in protecting innovative brands such as shapes and sounds and for the protection of European Community Trade Marks. We are proficient in counselling on obstacles and challenges to trade mark applications and in devising strong and effective strategies to overcome them.

We advise on:

• which brands to protect, where, when, and why
• the most effective protection strategies in markets of interest
• cost-effective portfolio maintenance and periodic reviews
• best practice in use of brands to maintain and develop strength
• use of brands in advertising and effective competition

We work with you one-to-one or can offer training for your entire team on developing an effective branding strategy that furthers your business goals.